Agencies & networks
The client defines the offer and the information to communicate. The agency writes and arranges review. Local teams adapt practical details, then publish the approved version.
Résonance brings those steps together in a campaign dossier, with instructions and corrections to follow.
Your work
The client moves an event from 10 to 12 October. The agency needs to update the email and web page; local teams need to revise their invitations.
The campaign dossier helps locate those texts, record the new date and arrange checks before publication.
Agree on the goal, documents to use, texts to prepare and people who will review them.
Prepare emails, web pages and texts for local teams from the same information. Make clear which facts must remain unchanged.
Have a specific version approved, then gather the texts and instructions needed by the person responsible for publication.
Approved emails, web pages and invitations, with the publication date, the person responsible and instructions for each local team.
A case to explore
Named people remain responsible for writing, reviewing and publishing. The person who publishes then confirms what went online or was sent.
Coordination
Several nonprofits are organising a furniture repair workshop together. Its date moves from 10 to 12 October. They need to correct their web page, invitation email and information sheet for local teams.
A web page, an email and an information sheet that all say 12 October, checked before being shared with the publishing team.
Concrete materials
A clear objective and the information behind the text.
Wording adapted to the format, with useful qualifications.
A shared version to help contributors work together.
Sources, review and instructions for what follows.
Your next campaign starts here
Explore the product through a concrete case, compare plans and prepare your rollout with the right questions.
